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Nordic Passion
copenhagen, denmark, 2026
Loréal
brand event
2026
location
client
format
year
What if BRAND wasn’t something you look at, but something you step into?
01 — The insight
02 — The concept
When a brand colour becomes a room.
One Nordic. One Passion.
03 — The idea
Our starting point was the venue: DR Koncerthuset, with itS CONCREte inTERIOr.
Inside it, we treated red as light and temperature, not graphics. charged red interior — restraint on the outside, intensity within.
At its centre sits a hero desk we designed for both halves of the day: a product trial and display counter by day, part of the hosting at night.
04 — one element - many moods
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