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We rotate the future
The Concept
MILAN, ITALY
SKF
FACTORY OPENING
2025
location
client
format
year
A new factory, and the people who would bring it to life.
01 — starting point
02 — the idea
We took the shape of SKF's bearing ring and turned it into a frame.
Portraits of the new factory's workers sit inside it, while blue ball forms move through and around them.
Product and people turn together.
03 — the identity in use
One system, many touchpoints.
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